If you struggle with staying on track with diets and exercise...

FINALLY! A Highly MOTIVATIONAL 4 Week Kickstart Where You Can Lose up to 10lbs and Tone Up in Just 28 days... and Sustain This LONG TERM

The Roots 4 Week Trim and Tone Kickstart

Based in Newcastle Upon Tyne


If you are struggling with weight loss and have tried all manner of diets and workout programmes, but no matter how much you cut your carbs, ditch the takeaways and get out running, you just can't seem to drop the weight...

Then you are in the right place.

Give me just 5 minutes today, and I’ll show you how women of Newcastle are dropping 5-10 lbs of body fat in just 28 days whilst still enjoy meals out with their families and friends!

Let me tell you a story …

I used to know a girl called Kerry who was a little low on confidence.

She always struggled with her weight and she thought that she carried a little too much around her midsection.

She knew losing stubborn fat and toning her arms, legs and tummy along with gaining strength would make her happier and give her more self-confidence.

But being a busy mum who runs her own business she found it really difficult to fit in workouts around her stressful job and making sure the kids are happy.

After struggling for years, it was time for a change. Time to sort herself out!

So she tried out a few different diets (Slimming World, Clean Eating etc.) and made time for a couple of hours of cardio each week.

She started drinking more water, and generally focusing on being healthier, and it worked!

She lost a few pounds and dropped a dress size in a matter of weeks!

She had made a positive change, and she was finally going to look like the girls on Instagram and on TV, with their toned arms and flat stomachs!

She had finally found the secret to losing weight and toning up!

Then progress stopped...

She was tired and hungry on her diet, she couldn’t find time to do more cardio and her back was starting to ache from the endless squats and burpees she did at the bootcamp classes.

​The scales weren't moving and she could feel herself slipping back into old ways.

​Not AGAIN, she couldn’t bear to look how she did at the start of all this!

​So she kept at it, slogging away, struggling to make time for her endless cardio and exercise classes...

​But still... barely a change on the scales, and zero toning on her arms or stomach, and her bum just didn’t look as good as she wanted.

Ready to throw in the towel and give in to the fact that she would never look and feel as good as her friends or the girls on Instagram...

Then she remembered a post she had seen on Facebook that had caught her eye...

The post was talking about how following a few simple principles and finding the right balance between consistency and flexibility can lead to some tremendous results which can be sustained with relative ease...

At first she wasn’t convinced.

Having already wasted time, effort, money, and now stuck with a big ugly juicer on the kitchen counter that never gets used, she was sceptical to say the least.

She was right to be sceptical, with the amount of charlatans and downright liars which make up the majority of the fitness industry, promising the world and delivering very little in the way of expertise and support.

Even so she clicked on the facebook post, filled in the form and signed up.

Shortly after I sat down with Kerry.

I explained how we can help and that we understand how hard it can be to find a training porgramme that works and find the time to exercise properly.

I showed her some of the results that my clients have achieved.

Results like this…

Bekie, Lorna and Megan All Lost an Average of 11 pounds in JUST 28 Days, Whilst Still Enjoying the Odd Pizza and Bottle of Wine on the Weekend

These women all got their results in just 28 days, all by following easy to follow methods which allowed them to still enjoy the odd takeaway or meal out and a few drinks on the weekend!

To see how they did this, and how you can do the same, click the button below and let's chat

Hold on…!

I still have to tell you how Kerry’s story ended.

Well, even with her scepticism, Kerry did the right thing and signed up that day.

She was nervous, but I assured her she would feel welcome at Roots and that we would do everything we could to help with her confidence!

And now look at what we’ve achieved together at Roots Fitness.

When Kerry came to me she was extremely unhappy and stuck in a rut which was only getting deeper.

From wearing baggy clothes to hide the bits of her body she didn't like and avoiding the mirror... to now;

✅ Feeling AMAZING in herself and so much more confident

✅ Can't stop smiling when she sees how lean and toned she is, especially where the old problem areas used to be

✅ Enjoys what she eats, can scoff the odd treat without feeling guilty and doesn’t feel like she is missing out on social occasions.

✅ Strong enough to do pull-ups and deadlift almost double her bodyweight!

Her self-confidence has skyrocketed and all her insecurities about her body have disappeared.

She'll be the first to admit, this is largely due to the compliments she has received, from not only her friends and family, but even her work colleagues who’ve noticed the transformation.

She's even had to completely replace her wardrobe!

Not only that but she has changed her mindset so much that she is now a fully qualified PERSONAL TRAINER herself!!!

However, that’s STILL not the end of the tale.

Kerry was so ecstatic with her results I still coach her twice per week and she is STILL smashing new targets and reaching new fitness goals. Just look at the photos below she recently sent me after a photo shoot!

Considering Kerry was so nervous at the beginning and was ready to give up it's amazing she got results like this and its all thanks to ...

All Thanks to the Breakthrough Method That’s Allowing Women to Drop Fat and Tone Up - Without Having to Eat Boring, Bland Meals and Kill Themselves With Endless Cardio!

What I’m going to tell you now is probably going to sound shocking…

But bear with me, because I’m going to show you undeniable proof that it does work.

First we need to understand why other methods of fat loss simply DO NOT WORK

Take the Ketogenic diet for example...it tells you you can tone up and lose weight by cutting out carbs. Yes, you can lose weight doing it, by creating a calorie deficit, but it is HARD cutting out bread, pasta, pizza, and chocolate! As for gaining muscle...you’ll struggle!

What about Joe Wicks and his ‘Lean in 15’ books? Some of the recipes in that book are over 1000 Kcal, that could be as much as 75% of your daily allowance...in one meal! Good luck losing weight on that! His training regime sucks too, who wants to jump around like a wally everyday to burn a couple of hundred calories which you’ll probably accidentally eat later on anyway!?

Don’t even get me started on Slimming World. Yes it CAN help you lose some weight, but it is VERY unlikely that you will get very lean doing it. Yes it will help people with a lot of weight to lose drop a stone or two, but then it stops. Then because you’ve been relying on their ‘Syn’ system, you are left with no idea what foods are actually useful for your body, essentially you’re totally on your own to struggle, vulnerable to all of these so called "diet gurus'" completely rubbish diet plans!

So now you know what doesn't work, let me tell you what DOES work.

The Roots 4 Week Trim & Tone Kickstart

This is the 4 week Kickstart designed for women looking to sustainably lose up to 10lbs (sometimes more) in just 28 days.

We are very different from other online coaching programmes.

See, usually with something like this you either get:

🤔 A copy and paste training programme that they send out to the same hundred people that does not account for your specific goals, training experience, past injuries, work life balabce or areas that require extra support.

🤔 No direct contact to your coach, where your ‘coach’ takes days to respond to any emails, and everything is made from a template, with no personalisation at all. Or...

🤔 A tonne of PDFs and videos, which are left unopened on your hard drive, never to be used or put into action.

But not with the Roots 4-Week Trim and Tone programme. Here’s how it works:

👉 Support - you’ll never be on your own or feel lost. Ever. On the 4 Week Kickstart you will train at our facility in Benton three times a week with your coach right there alongside you in every session - on the good days when you’re feeling great and full of energy and also on the not so good days when you’re feeling rubbish and needing plenty of encouragement

👉 Personal - you will have your own coach who will write you a fully customised programme which will be specific to your goals. These are NOT exercise classes like most of the "4 week challenges" or "transformation" packages out there, this is a personal training experience which is tailored to YOU and takes into account your current fitness levels, gym experience, any injuries and your current goals. You cannot go wrong with this, we won't let you! We put you on the quickest path to success, so you don't have to worry about exercise when not in the gym

👉 Smart - at Roots we don't claim to have a "magic bullet" method that works for anyone and everyone. If someone is offering a magic bullet its likely a marketing ploy or an outright scam! At Roots our personal trainers apply the science and use a data driven approach, we work hard behind the scenes to ensure you are always on track

👉 Schedule - at Roots we have no set start dates and a flexible timetable where you can book times that suit you in our self-serve booking system. This means you will never miss a session or have to change your schedule to suit the gym. And with ample parking at our facility and transport links you needn't worry about paying for parking or getting a space

👉 Balanced - your coach will help you find a balance between cardio and weight training, between eating out and eating healthily, between pushing you when you’re up to it and easing off if you’re not. You won’t feel overworked or run down and you won’t need to guilt-trip yourself for enjoying the odd treat or going "off diet"

👉 Confidence - because there is a great small community atmosphere at Roots and our groups are limited to very small numbers of friendly, supportive people, you will find confidence like you didn’t know you had. No more feeling like an outsider or like a rookie at a big gym

👉 Purpose - we can’t promise you’ll enjoy every single exercise, but we can promise that everything you do will have purpose, no more punching pads randomly or endless burpees questioning why you’re doing them or if you’re doing them correctly! No more will you feel like you are wasting your precious time and energy

👉 And as a BONUS we will also provide you with access to our 8 week nutrition course. And not just that, but we send you 6 bonus guides, all written by our expert head coach:

Body Composition Nutrition Guide

How to eat out whilst dieting

How to diet without counting calories

How to drink alcohol whilst dieting

500 calorie meal ideas

300 calorie meal idea

Find out how our tailored training and nutrition programme can work for you by booking a call with one of our coaches:

Head Coach Andrew Robson

So i guess it’s time to introduce our team, the masterminds behind the 4 Week Trim and Tone Package!

I’m Head Coach Andy and here are my fellow coaches Matty and George who help me deliver the 4 Week Kickstart!

I’ve been a personal trainer for well over 6 years now. In that time I have spend countless hours studying the art of improving people’s bodies as well as their lifestyles via science based methods. No bullshit, just results.

When I was young I was diagnosed with Perthes disease: a rare condition where the head of the femur doesn’t receive adequate blood flow and basically starts crumbling away. This was a huge part of my fitness journey, as it stopped me exercising when i was young, leading to weight gain. I know how it feels to be overweight and unhappy with your body. These days I find myself (sort of) thankful that I had Perthes, as it has given me the drive and experience to navigate the complex field of fitness and find the most effective and efficient methods to get you results and make you feel GREAT in front of that mirror!

As you may know, the fitness industry is a minefield of supposed quick-fix solutions that seem impossible to achieve, never work for any length of time and simply prey on the desperation of most -who just want to improve their physique and feel more confident -just like me when I was an 18 year old lad. The fact is, losing weight and toning muscle can be complicated, its hard to know what works and what doesn't, but this complex science, like anything, can be broken down into simple principles. It is only when someone teaches you these simple principles and shows you how to implement them in your training and every day life you will see long term results.

This is why I started Roots Fitness, I want to teach these simple principles to as many people as I can, at an affordable price. I want to give those people who are willing to put the 3 hours of effort in a week and work positive changes into their regime the same feeling I had when I saw my obliques for the first time - chuffed to bits!

Our address is:

33 Bellingham Drive

North Tyne Industrial Estate


NE12 9SZ




Meet Your New Coaches

So, What Results Should You Expect?

On day one you can expect the snowfall effect to begin. By the end of the first week you will know you’ve been working out properly. Your confidence will have grown and you will know you’re in the right place to get results that you can actually maintain.

At the start of week two you will actually be looking forward to exercising. You know what to expect and you’ll be ready to push a bit harder.

By the time week 3 rolls around strength has increased. You’ll have between 3 and 5 lbs and will be beginning to notice changes in your muscle tone.

When it’s time for week 4 you’ll be wondering why you didn’t do this sooner. You are competent in the exercises you’re doing and you’ve progressed. You’re leaner. You’re physically and mentally stronger. You understand the principles of training and nutrition.

You’re ready for more.

At the 4 week mark if you are enjoying the programme you may be able to stay on with us.

Below are some of the results our clients text in to us, we don't ask for these, but they send them in anyway as they are proud of their achievements with Roots Fitness

*The above result was achieved over a period longer than 4 weeks

*The above result was achieved over a period longer than 4 weeks

*The above result was achieved over a period longer than 4 weeks

The Only Question Left to Ask is - “What’s Stopping You from Getting Results Like These?”

The 4 Week Trim & Tone Kickstart is open to any woman who wants to lose up to 10 lbs and tone up their muscles.

But there IS a catch.

That catch is that you need to be; motivated, actually believe you can achieve results like these, willing to give up 3 hours per week, able to travel to Benton three times a week, someone who values results, willing to educate yourself, and not just looking for another quick fix, or bogus diet!

If that sounds like you, and you want to achieve results like you’ve seen on this page, here’s what you need to do:

Once you click that button, you’ll be taken to a short application form where I can find out a little more about you, where you’re at, your goals, and your challenges. After that, you’ll book a call at a time that suits you, and we’ll hop on the phone for about 20 minutes and talk about you coming on board as a Roots Fitness member.

Note: This is NOT a ‘sales’ call.

There’s no pushy salesmanship or hard closing. It’s just an opportunity for you to find out more about the program, and for us both to see if you’re a good fit.

Right Now, You Have 2 Options -

​Option 1 is to take everything you’ve seen on this page and do nothing.

Go back to trying fad diets, getting back into the gym, (again) keep struggling for motivation and consistency, and getting annoyed and frustrated when you hit a plateau.

Chances are, you’ll be back here in 3 months, wishing you’d acted sooner, and regretting the fact that had you took action initially, you’d already have those results you wanted.

Or option 2 is to book a call, and see if we can help.

Who knows, this could be the first step to you achieving the lean, toned body you’ve been longing for.


"I had realised my weight had went up through lockdown after seeing the first picture and was gutted how out of hand it had gotten. I started calorie counting and upping my protein intake and began home workouts. I was enjoying home workouts, but I was often getting injuries through poor form and couldn’t progress as much as I wanted to. I started at Roots to have a change and have started to love my training, which no longer feels like a chore. I have been able to change my shape whilst abandoning boring cardio. With Matty’s help I have been able to carry on losing weight while still going out for food and nights out as places have started to re-open. I have found a balance between training and getting results as well as having a social life."


Great. We’ve done our best to answer a few of them below -

What’s the cost of the program?

We can discuss that on the call, but I can assure you it is less than the cost of a coffee per day!

When does the programme start and what times are the sessions at?

There is no set start date, out clients can start at anytime. When you sign up you will get access to our app where you can book in 3x sessions per week at the times that suit you. We have plenty of availability throughout the day from 6am through to 8.30pm with additional sessions at peak times between 6am and 9am and between 5pm and 7pm.

Is the Gym Safe from COVID-19

Yes we have implemented all of the recommended COVID-19 safety measures for fitness facilities and uphold our own high standards of hygiene and prevention. More information is available here

How long do I need to spare each week?

3 hours a week should be enough to complete all of your sessions

Will you help me with my diet?

Of course! You will receive access to our 8 Week Nutrition Course within our mobile app. You can ask questions via our Facebook Group or on the weekly live online Q&A sessions our coaches hold.

Is there a limit to the number of people you take on?

YES, we do not want to compromise the quality of our coaching by taking on too many clients so spaces are limited.

I have an injury. Can I still participate?

Yes, this will be discussed on the phone and will be on a per individual basis!

I’m vegan/ vegetarian/ celiac/ have food allergies, etc. is it still for me?

Of course! So long as you can make choices which fit in with your dietary requirements! Your coach will help with this.

Is there a discount if I sign up with my partner/ a friend?

Yes! We will discuss this on the phone!

How does this differ from in person personal training?

There is not really much difference, you will essentially be receiveing perosnal training however some of the personal trainer's time is shared with up to 3 other people during the session. All of our coaches are fully qualified personal trainers.

Am I tied into a contract?

No! Once your 4 weeks is up, should you decided it’s not for you, you are not tied into a contract

What if we go back into Lockdown?

You will receive the option to either cancel and be refunded for your unused sessions, or you can be given the option to continue as an online client where we have remote training services. We also have an outdoor training area we can use to continue your training in a safer environment.

Still got questions?

Please note all of the before and after images on this page have been sent in to us by our happy clients, we do not ask for these. However please note most of the results shown on this page were achieved in more than 4 weeks unless stated

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Disclaimer: please note the results shown on this page are not typical and vary from person to person